With the economy making us all think twice about where we spend our money, it behooves us to
think about ways to get our message noticed.
When you mail your Christmas Cards this year think about being different. Companies receive lots of Cards and most are probably stamped with Seasons Greetings ABC Corportation.
Make your card stand out as soon as it's opened. If your company is a bank include dollar sign confetti or confetti that looks like hundred dollar bills. Cash always gets noticed.
For a Company that sells shoes...it doesn't matter whether you're Manolo Blahnki or Payless Shoes...tuck in some shoe confetti.
Another option is to speak more to the card recipient than to your image. This is too much work for a company like Google or IBM. For a smaller business it's a great way to stand out. Send houses confetti to realtors, airplane confetti to the travelers in your customer base and kitten confetti to cat lovers. Witheach of these, tuck in a few pieces of Christmas Confetti. It could be as simple as Merry Christmas or as specific as Angel Confetti.
Music
For a small music store in Florida you could tuck a few flamingo confetti along with a few pieces of Music Confetti into your card. Be creative, music stores in Arizona could add cactus confetti.
Sports
For a Sporting Goods Store in Texas add Texas Confetti and Football Confetti.
Beauty Shops, Hairdressers
Use Blowdryer Confetti, Lipstick Confetti, don't forget Snowflakes and HO HO HO Confetti.
I'd love to have you comment on your ideas for your business. What will you do to get your mailers noticed this Holiday Season?
Be Creative, Get Noticed.
think about ways to get our message noticed.
When you mail your Christmas Cards this year think about being different. Companies receive lots of Cards and most are probably stamped with Seasons Greetings ABC Corportation.
Make your card stand out as soon as it's opened. If your company is a bank include dollar sign confetti or confetti that looks like hundred dollar bills. Cash always gets noticed.
For a Company that sells shoes...it doesn't matter whether you're Manolo Blahnki or Payless Shoes...tuck in some shoe confetti.
Another option is to speak more to the card recipient than to your image. This is too much work for a company like Google or IBM. For a smaller business it's a great way to stand out. Send houses confetti to realtors, airplane confetti to the travelers in your customer base and kitten confetti to cat lovers. Witheach of these, tuck in a few pieces of Christmas Confetti. It could be as simple as Merry Christmas or as specific as Angel Confetti.
Music
For a small music store in Florida you could tuck a few flamingo confetti along with a few pieces of Music Confetti into your card. Be creative, music stores in Arizona could add cactus confetti.
Sports
For a Sporting Goods Store in Texas add Texas Confetti and Football Confetti.
Beauty Shops, Hairdressers
Use Blowdryer Confetti, Lipstick Confetti, don't forget Snowflakes and HO HO HO Confetti.
I'd love to have you comment on your ideas for your business. What will you do to get your mailers noticed this Holiday Season?
Be Creative, Get Noticed.
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